What Happened to the Bread at Manner Coffee Stores?

Starting July 3, customers reported that bread racks in Manner stores with in-house baking areas had gone empty, with no posted notices about the removal. Staff gave conflicting explanations: some cited kitchen equipment upgrades and baker training, while others said the baked goods simply were not profitable. Manner customer service called it a temporary adjustment, but multiple locations still show sold-out status.

Only stores marked with Bakery on the Manner mini-program make bread on site, in larger spaces with a separate baking workspace. Prices mostly ranged from 5 to 8 yuan, with a few items above 10 yuan. Fans of the affordable fresh bread worry the coffee-plus-bakery model may be scaled back, and the company has not confirmed whether baked goods will return.

Recently, many consumers have noticed that the shelves in some Manner stores with in-house baking areas were suddenly emptied, and staff gave conflicting explanations for why the bread was removed—some said it was due to equipment upgrades, while others bluntly stated the products were not profitable. Manner's official customer service responded that it was a temporary adjustment, but stores in multiple locations have already shown sold-out status. This change has left fans who love its affordable freshly made bread deeply concerned, and whether Manner will completely discontinue baked goods remains undecided.

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Starting from July 3, many customers reported on social media that the bread display racks in the Manner bakery stores they frequently visited had become empty. No notices about the removal of baked goods were posted in the stores, and it was only after asking staff that they learned these products were no longer being sold.

Netizens with similar experiences also left comments, saying that since last week, they had not seen freshly baked bread in their regular stores, and after checking for several consecutive days, the shelves remained empty. Some also mentioned that as early as two weeks ago, the bakery store near them had not only removed bread but also reduced the store area by half.

When questioned by customers, Manner staff gave different answers. Some explained that because the store's kitchen equipment was being upgraded and the baker had gone out for training, no bread was being made during this period; others frankly said the baked goods were removed because they were not profitable.

It is understood that among Manner's offline stores, only those marked with "Bakery" on the mini-program make and sell bread and other products on site. This coffee-plus-bakery model store is larger and equipped with an independent baking workspace. When customers visit, they can occasionally see bakers kneading dough and shaping bread through the glass window.

Precisely because they can witness the entire bread-making process, consumers trust these freshly made products with real ingredients. Moreover, most of Manner's baked goods are priced between 5 and 8 yuan, with only a few categories exceeding 10 yuan. Compared with some bakery shops on the market, customers generally feel that Manner's bread prices are "very良心" (very conscientious).

Bread that is both tasty and cheap naturally makes those who cannot buy it miss it even more. Many fans have called out to Manner, urging it to promote freshly made bread nationwide. However, what they got was not good news, but the "bad news" that baked products might no longer be sold, leaving Manner-loving "bread heads" deeply worried.

In response to this matter, a reporter from Southern Metropolis Daily contacted Manner's headquarters customer service. The representative said that the removal of baked products from some stores was a temporary adjustment or menu update, and said the situation would be conveyed to the company, as the operations department may be making related adjustments. However, multiple Manner staff in Shanghai told the reporter that most stores suddenly received notice in recent days to remove baked products. As for the specific reason for the removal and when they would resume, multiple staff members said they were unclear about the specific situation.

Now, when opening Manner's mini-program, although some stores can still be seen normally selling freshly made bread, nearly a dozen stores show "temporarily sold out at this store," involving Guangzhou, Shenzhen, Hangzhou, Shanghai, and other places.

Connecting this with Manner's temporary closure of some stores last month for internal adjustments, some netizens speculated that these bakery stores may also be facing problems such as insufficient manpower, forcing them to suspend the production and sale of baked products. As of press time, Manner had not given a clear response on whether it would completely remove bread from all stores.

Image source: Xiaohongshu

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