What Happened at the Miracle Coffee Guangzhou Opening?

JJ Lin's Miracle Coffee opened an official store at IGC Tianhui Plaza in Guangzhou, next to Exit B of Liede Station, on the first day of the May Day holiday. The shop is a long-term outlet, not a pop-up. Crowds arrived before eight in the morning and the line stretched into the subway station.

The site was previously occupied by the Guangdong chain by.jpg, which closed in March. The Guangzhou menu is broader than the Shenzhen pop-up coffee truck, adding desserts, merchandise and coffee beans, though no stamp service is offered. Ingredients sold out and a sold-out notice went up just after six in the evening.

On the first day of the May Day holiday, a rare queue of people appeared at Exit B of Liede Station in Guangzhou, and the reason was precisely the official opening of JJ Lin’s Miracle Coffee at IGC Tianhui Plaza in Guangzhou. The unit was formerly occupied by the Guangdong chain brand store by.jpg, and after it closed in March this year, Little Miracle took over, with fans’ anticipation far outweighing their regret. It has been officially confirmed that the Guangzhou store is a long-term outlet rather than a pop-up. On opening day, people arrived to check in before eight o’clock, and the line at one point extended into the subway station. The drink selection at the store is more varied than that of the Shenzhen pop-up coffee truck, including the return of limited-edition specials as well as desserts, merchandise, coffee beans, and more, but no stamp service is offered. Due to astonishing purchasing power, ingredients ran out early, and a sold-out notice was posted just after six in the evening. There is still no confirmed news on whether JJ Lin will personally visit the store. Considering that the shop is small and right next to the subway entrance, the station appearance that fans hope for is very unlikely to happen.

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On the first day of the May Day long holiday, most people were able to put down their work and take a good rest, yet a long line unexpectedly appeared at Exit B of Liede Station in Guangzhou, drawing passing pedestrians to stop and stare, taking photos and reposting while wondering: what exactly are these people lining up for?

Following the line to the very front made it clear: it was because JJ Lin’s miracle coffee had opened an official store in Guangzhou, located at IGC Tianhui Plaza, right next to Exit B of Liede Station.

It is said that this storefront was previously occupied by the local Guangdong coffee chain store by.jpg, which announced its closure just in March this year. At the time, many regular customers felt regret over its departure, but after learning that the successor was Little Miracle, everyone’s emotions quickly shifted from regret to anticipation.

Little Miracle officially made clear that this Guangzhou store is not a limited-time pop-up, but a regular store that will operate long term. Still, for fans, even knowing that Little Miracle will remain in Guangzhou, on the first day of opening they could not help wanting to go to the scene and join the excitement, secretly thinking that if they were lucky, they might run into JJ Lin himself coming to cut the ribbon.

Some fans mentioned that JJ Lin is quite attentive to the operation of Little Miracle. He had personally shown up to support its first mainland store previously. Not long ago, when the Little Miracle Chengdu store opened, it was said that JJ Lin had originally planned to attend in person, but out of consideration for on-site order and security, he did not appear during business hours, and instead quietly visited the store in the early hours after the concert ended.

This time, with Little Miracle officially settling in Guangzhou, although there is no news confirming that JJ Lin will come to cut the ribbon, fans are still full of hope. Before the store even opened at eight in the morning, people had already arrived early to check in. As the news spread further, the line grew longer and longer, winding all the way into the subway station.

Judging from netizens’ shares on social platforms, this store is somewhat different from the recent Shenzhen pop-up coffee truck. The store does not offer the stamp service that fans have been longing for, leaving many who wanted to collect stamps somewhat disappointed. However, the drink options are more varied, including the return of the limited-edition specials from the Guangzhou pop-up coffee truck, and there are also desserts, merchandise, coffee beans, and other goods to choose from.

Apart from a small number of people who arrived early, most people waited in line for between one hour and three and a half hours. But for highly enthusiastic fans, this wait was nothing at all. Previously, the longest line at the Chengdu store reached six hours, so “three and a half hours already counts as fast.”

It was precisely because of the explosive popularity on site, combined with fans’ astonishing purchasing power, that even though the store had made ample preparations, it still could not keep up. Before the originally scheduled closing time, the ingredients had already been used up, and a notice was posted after six in the evening announcing that everything was sold out.

As for the store visit by JJ Lin that fans most hoped for, as of publication there is still no confirmed news. Many people think that this store is not large in size and has a special location right next to the subway exit, so out of consideration for on-site order and personal safety, the possibility of JJ Lin personally appearing to support the new store is relatively low, and the kind of midnight store visit seen at the Chengdu store is very unlikely to happen again.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.