Why Is M Stand's Coffee Quality Facing Complaints Again?
M Stand's new wooden fish merchandise drew a rush of orders, but buyers reported it produces no crisp sound and shows scratches, rough workmanship, and hammer marks after repeated tapping. The failure reopened long-running complaints about the brand's coffee quality, with drinkers saying prices run above Manner and Luckin without a better taste.
M Stand built its following on a minimalist urban look and merchandise such as glasses cases, felt tote bags, and film calendars that fans shared widely online. That reputation now competes with the label "the coffee is not good but the merchandise is okay." The wooden fish episode matters because the same buyers who collect the brand's goods are the ones judging its core product.
M stand recently launched wooden fish merchandise, which triggered a buying frenzy among fans as soon as it went on sale. But after receiving the goods, many people found that this wooden fish cannot produce a crisp and ethereal sound, and it also has problems such as scratches, rough workmanship, and hammer marks easily appearing on the surface. It was criticized as a "beautiful piece of junk." At the same time, netizens' complaints about M stand's coffee quality control have surfaced again, believing that its prices are higher than Manner and Luckin, but the taste is not superior. M stand, which once attracted fans with its petit-bourgeois vibe and stable quality control, has gradually become known in consumers' minds as "the coffee is not good but the merchandise is okay," and this quality failure with the wooden fish has made loyal fans even more disappointed.
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\n\nM stand, which focuses on a minimalist urban style, has accumulated a considerable number of loyal followers. Among these people, many are not only drawn by the coffee, but are also hardcore fans of the brand's merchandise. Previously released items such as glasses cases, felt tote bags, and film calendars were both good-looking and practical, appealing greatly to consumers. Each time they went on sale, they attracted fans to snap them up and share their purchases on social platforms.\n\n
\n\nRecently, the wooden fish merchandise brought by M stand continued this popularity. Not long after it went on sale, many netizens placed orders, and as soon as they received it, they posted it right away—"Accumulate some merit on the first day of work," "On the first day of work, I'm tapping the wooden fish at my desk." Office workers take their coffee to work and casually place M stand's wooden fish on the desk too, tapping it a few times while working, trying to tap away the troubles of being a wage earner.\n\nHowever, some netizens found that M stand's wooden fish cannot produce that crisp and ethereal wooden fish sound, and compared with previous merchandise, the workmanship of the wooden fish is not considered good. Many people posted pictures after receiving it, reporting scratches and rough production. After tapping it many times, hammer marks also appear on the surface. It "can't withstand tapping" and can be called a "beautiful piece of junk."\n\n
\n\nIn response, netizens' comments were quite direct: "An extremely frustrating wooden fish," "Garbage wooden fish. I originally wanted to purify my mind, but after tapping it in my hand, I got even more annoyed," "I feel this is their ugliest merchandise."\n\nBesides complaining about the wooden fish, many netizens also took the opportunity to complain about M stand's coffee quality control: "Such bad coffee is still sold at that price," "The price alone drives people away, I really don't know who is drinking it," "M stand is really bad! Genuinely bad, and switching to several stores doesn't help."\n\n
\n\nIn many netizens' initial impressions, M stand was a brand café with pretty good coffee, a petit-bourgeois feel, and stable quality control, and it could occasionally offer novel branded merchandise, thus winning the goodwill of many consumers.\n\nHowever, in recent years, M stand's quality control has declined. After the low-price coffee war, its product advantages were further weakened. Some consumers said that M stand's prices are much higher than Manner and Luckin, but the coffee does not taste nearly as good as others. For consumers pursuing value for money, M stand does not have much advantage compared with other coffee brands.\n\n
\n\nAs a result, the public's impression of M stand gradually became that of a coffee shop where the coffee is not good but the merchandise is okay. Some netizens admitted that the reason they now buy M stand is no longer because the coffee is good, but because of the uniquely designed brand merchandise.\n\nAnd with this quality control problem in the wooden fish merchandise, while consumers are dissatisfied with the merchandise, they are even more disappointed with the M stand brand. Netizens said bluntly that if M stand's future merchandise still has such quality control problems, it will do the brand no good and will only disappoint loyal fans, even causing them to give up continuing to support the brand.\n\nImage source: Internet\n\nDisclaimer: Some images in this article are from the Internet. For some content on the website, such as images, we will respect the original author's copyright and indicate the source. However, due to the large quantity, there may be individual images or texts that have not yet been credited. Please understand. If the original author has any dispute, they may contact the website for handling. Once verified, we will correct it immediately. Compiled and edited by "Coffee Workshop." Please indicate the source when reposting. If there is infringement, please inform us for deletion. Thank you~!\n\n
The above content is compiled by CoffeeHunters, a coffee news website.
