What did the Luckin Coffee Tom and Jerry leak reveal?

Luckin Coffee is bringing back its Christmas Sweetheart Thick Milk Latte along with a Tom and Jerry collaboration, and the news surfaced through social media posts rather than an official announcement. Netizens say the launch is set for Monday, December 18, and shared images of the three-piece set: paper bags, cup sleeves, and stickers, all carrying Christmas elements. Pre-sale listings have already appeared on second-hand platforms.

The leak drew mixed reactions. Some consumers said they would rush to buy, while others found the pace of collaborations tiring and noted they still had not collected all the badges. Users suspected to be Luckin employees asked for the posts to be deleted, reportedly worried that disclosing company information early could carry serious consequences.

As Christmas approaches, Luckin Coffee, in addition to launching festive new products, is also bringing back its former hit Christmas Sweetheart Thick Milk Latte and the Tom and Jerry collaboration limited edition that caused a frenzy in October. However, this time the news of the return did not come from official sources, but was leaked in advance by netizens on social platforms, including the launch time of next Monday (December 18) and the designs of the three-piece set of paper bags, cup sleeves, and stickers. The festive Christmas packaging made many consumers exclaim that they "must rush to buy," and pre-sale links have already appeared on second-hand platforms. However, the frequent collaboration activities have also made some netizens feel weary, complaining that they haven't even collected all the badges yet and can't drink that much. At the same time, netizens suspected to be Luckin employees nervously requested the posts be deleted, worried that revealing company information in advance would bring serious consequences. This collaboration that became popular before it was even announced once again demonstrated netizens' "extraordinary" intelligence-gathering abilities.

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With less than ten days until Christmas, various brands are gearing up for product promotion. In addition to launching new Christmas products, some brands are also preparing to bring back previous Christmas limited-edition drinks, such as Luckin's Christmas Sweetheart Thick Milk Latte, which has been officially confirmed to return amid the calls of Luckin fans.

Along with the limited-edition drink, the Tom and Jerry collaboration limited edition that sparked a frenzy among Luckin fans in October has also been confirmed to return.

But the first-hand source of this news was not Luckin's official account, but rather posts by netizens on social platforms.

According to netizens, Luckin's Christmas Sweetheart Thick Milk Latte collaboration with Tom and Jerry will officially launch next Monday (December 18). In addition, the three-piece set that appears with every collaboration—paper bags, cup sleeves, and stickers—has also been photographed and shared.

The familiar childhood nostalgia style is sweeping in again. This time, Christmas elements have been added to the design of the collaboration three-piece set. The festive holiday packaging has made netizens' hearts flutter, with many saying in the comments section, "Must rush, I love this bag so much," "Tom and Jerry round two!! I'm rushing ahhhhhhh!" "Okay okay, my wallet can't hold on!" "I can't walk away when I see Tom and Jerry!!" It can be said that whether they are netizens who missed the first collaboration or loyal Luckin fans, they are all ready to grab their wallets and rush to buy as soon as the time comes.

Pre-sale links for Luckin's complete Christmas set have already appeared on domestic second-hand markets, making one sigh at how well Luckin, in its second collaboration with Tom and Jerry, knows how to capture netizens' wallets.

Some netizens also expressed that Luckin has been launching activities too frequently recently. The previous Christmas blind box metal badge activity hasn't even ended yet, and another new collaboration activity is being pushed right on the heels of the Christmas holiday trend. Complaints keep coming, "I still haven't collected all my badges... here we go again?" "Too fast, I haven't even collected all my badges yet." Many people exclaimed, "Can't finish drinking, simply can't finish drinking," "Are they giving people a break? Last time I drank until I threw up."

It seems that the news of Luckin collaborating with Tom and Jerry again is a mix of joy and worry for netizens. Some netizens predicted in advance that they would "gain three pounds before the New Year even arrives."

But in the comments section, many netizens suspected to be Luckin employees were very nervous about this wave of advance promotion, begging netizens, "Don't do this, delete it," "Sis, the company won't allow this to be revealed, the consequences are very serious," and some even tagged Luckin's official account, telling Luckin to "come and manage this quickly, I can't take it anymore."

Looking back at Luckin's previous collaboration with Tom and Jerry, a familiar scene also appeared, making one marvel at how "extraordinarily capable" today's netizens are. Before Luckin even officially announced it, information about the new activity's launch date and materials had already sparked widespread discussion on social platforms.

In this way, perhaps for Luckin's next collaboration activity, Luckin fans can also get relevant news first on social platforms. After all, "omnipotent" netizens can always make gossip about collaboration activities sweep across social platforms before the official announcement.

Image source: Internet

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The above content is compiled by CoffeeHunters, a coffee news website.