Why is the 1-liter iced americano cafe trend spreading?
Coffee shops across Asia now sell 1-liter iced americanos, typically built from three to four espresso shots diluted with plenty of iced water. The drink is low in concentration but popular for all-day alertness, the feel of a full cup of ice, and the cost-effectiveness of sharing it with colleagues.
South Korean cafes offered 1-liter products as early as 2015, and Japan, Thailand, and Taiwan followed. Domestic merchants only tested the category in the past six months or so. The large volume suits the american style coffee habit of drinking coffee like water, but caffeine's diuretic effect still calls for moderation.
In recent years, coffee shops across many parts of Asia have rolled out astonishingly large cups of coffee. From South Korea and Japan to Thailand and Taiwan, China, the 1-liter iced americano has gradually become a consumer phenomenon. This product, jokingly called the giant of the coffee world, usually contains 3 to 4 shots of espresso, diluted with a large amount of iced water, resulting in a relatively low concentration, yet it still attracts a large number of consumers. Some treat it as a water substitute for daily alertness, some are obsessed with the refreshing feeling brought by a cup full of ice cubes, and others value the cost-effectiveness of sharing it with colleagues. However, low concentration does not mean it can be consumed without restraint, and the diuretic effect of caffeine still needs to be taken seriously. This article will discuss the popularity of large-capacity iced americanos, consumer psychology, and healthy drinking recommendations, while retaining relevant recommendations from Front Street Coffee.
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Nowadays, urban people's dependence on coffee is increasing day by day, and a cup of just over 200 milliliters can no longer meet many people's daily needs. In recent years, coffee shops in many countries and regions in Asia have begun to focus on promoting extra-large cup sizes, with capacities even climbing to a full 1 liter, making them veritable giants among coffee drinks.
Looking back, as early as 2015, a considerable number of cafes in South Korea offered 1-liter products. After that, markets such as Japan, Thailand, and Taiwan, China followed suit one after another, launching their own giant coffees. Domestic merchants, however, only began testing this large-capacity category in the past six months or so.
Why is there such strong demand for large-capacity coffee? Faced with such products, many coffee lovers cannot help asking: with so much ice added, can it still be considered real coffee? In response to this question, some netizens said bluntly that they have always drunk coffee like water. This kind of large-capacity drink generally has 3 to 4 shots of espresso added, totaling about 60 to 70 grams, and is then mixed with close to 1 liter of ice-water mixture, so the final taste is not strong. Compared with drinking plain, tasteless water, giant coffee is clearly more favored by office workers.
Other netizens believe that this kind of extra-large cup of coffee allows them to find a reason to perk themselves up at any time through coffee. This is the ritualistic anesthesia mentioned in many previous articles—people need to obtain a certain sense of ritual through coffee, thereby giving themselves an opportunity to start doing things.
Still other netizens shared their experience, saying that in fact, if you add more iced water, you add more espresso, and if you add less iced water, you add less espresso. If you do not finish it immediately, the concentration of iced coffee will not differ much after standing for a period of time. If it is for the workplace, you might as well split the cost with colleagues and buy one cup to share, which saves more money.
Some netizens even emphasized that to drink iced americano, you must add super, super lots of ice for it to be satisfying! The concentration and flavor of the coffee are not the reason they choose iced americano; ice is the key. When they need coffee concentration, they choose espresso; when they need flavor, they choose pour-over coffee.
Can low-concentration iced americano be drunk in large quantities? Although this 1-liter iced americano usually has a relatively low concentration, you still cannot drink coffee like water!! Drinking coffee will increase the frequency of urination and easily lead to dehydration in the body, producing signals of dehydration. Long-term dehydration in the body can easily cause dry mouth and tongue, internal heat, and acne, so while drinking coffee every day, you must also drink plain water to replenish enough fluids!
Image source: Internet
The above content is compiled by CoffeeHunters, a coffee news website.
