Coffe Ole in the Heytea Olive Juice Investigation

Heytea, based in Shenzhen, is under investigation by regulators for suspected false advertising tied to a cup of olive juice priced at 1,000 yuan. The case drew widespread discussion online, with consumers asking on Weibo whether receipts would qualify for a refund. The company has not confirmed how the price was set or how the claim at issue was worded.

The discussion has moved past the single drink to the wider question of how premium beverage prices are justified, and to the cost of Chaoshan olives used as the raw material. For buyers of high-priced drinks, the case is a reminder to check what a price claim actually promises before paying.

Recently, Shenzhen-based Heytea was investigated by regulators for suspected false advertising over a cup of olive juice priced at 1,000 yuan, sparking heated discussion online. Many consumers left comments on Weibo asking whether they could get a refund with their receipt, and the incident once again reminded everyone to consume rationally. At the same time, why can Chaoshan olives sell for such a high price? This article analyzes the whole incident, the regulatory investigation, and raw material costs to help you understand the business logic behind the thousand-yuan juice and the preciousness of Chaoshan olives.

After this Weibo post was published, netizens quickly asked in the comments: "I still have the receipt from when I bought the olive juice—can I apply for a refund now?" This controversy also serves as a reminder to everyone: when faced with high-priced drinks, be sure to maintain rational judgment.

Image source: Weibo, Internet, Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.