Sunday, November 1 2026

Bulletproof Coffee and Butter Tea: The Coffee Association of America View

June 28, 2019
qj

What Links Bulletproof Coffee and Tibetan Butter Tea?

Bulletproof coffee was created by Dave Asprey, a former Silicon Valley technology executive who calls himself a biohacker and founded Bulletproof coffee 360. He traces the idea to Tibetan butter tea, a staple drink in Tibetan areas served with tsampa. Asprey claims the drink sharpens body and mind and helped him lose 45 kilograms, but nutrition experts dispute those claims.

Critics point out that coffee with cream and butter adds calories and fat while supplying little protein or vitamins, so it offers no clear advantage over plain coffee. Butter tea has a long traditional role in cold climates; the modern version sells a lifestyle rather than a proven benefit. Standards bodies such as the Coffee Association of America focus on quality and trade, not wellness claims.

Bulletproof coffee has swept the globe in recent years, and its inspiration unexpectedly comes from Tibetan butter tea. Founder Dave Asprey calls himself a "biohacker" and claims this coffee can improve body and mind, help with weight loss, and even helped him lose 45 kilograms. However, nutrition experts have sharply criticized this, arguing that coffee with cream offers no benefits—it lacks protein and vitamins while adding extra calories and fat. This article traces the origin story of Bulletproof coffee, compares it with the traditional value of Tibetan butter tea, sorts through the various controversial viewpoints, and explains why blindly following the trend is not recommended. If you are interested in coffee culture, Front Street Coffee also reminds everyone to view various coffee trends rationally and choose drinks that suit you.

You may never have heard the name Bulletproof coffee, but you have probably heard of Tibetan butter tea.

Butter tea is a highly representative beverage in Tibetan areas, often paired with tsampa as a staple food. It can keep out the cold, refresh the mind, and quench thirst, and it is also an indispensable food when Tibetans receive guests. So what exactly is the connection between Bulletproof coffee and butter tea? What follows is precisely that story.

Dave Asprey is a 45-year-old American who once worked as a technology executive in Silicon Valley and founded his own specialty coffee brand several years ago—Bulletproof coffee 360.

After launching, the brand quickly became popular around the world, and its fans include well-known American figures. The brand's success also made Asprey one of the "successful" entrepreneurs. But unlike most entrepreneurs, he also holds a life goal: to live to 180. This is no joke; he is extremely serious about it.

Asprey believes that longevity is no longer out of reach, and he is willing to "devote himself" to this goal.

Biohacker

To many people, Asprey may seem somewhat "alternative." He calls himself "the world's first professional biohacker." So-called biohackers refer to people who try to use technology to "optimize" their own physiological state, and in the eyes of ordinary people they often seem quite crazy.

Take Asprey as an example. He extracts bone marrow once every six months and injects some of the stem cells back into his body. He also frequently enters cryotherapy chambers and uses liquid nitrogen coolant to lower his body temperature. In addition, he undergoes infrared irradiation and uses electrodes to stimulate his brain.

These attempts to pursue "immortality" are enormously expensive, but fortunately Bulletproof coffee provides him with financial support.

Bulletproof coffee

So-called Bulletproof coffee is actually a drink made by adding cream and pure coconut oil to black coffee.

Of course, you do not need to buy Asprey's original product. You can also make this drink yourself with any coffee plus any cream and pure coconut oil. Asprey claims that Bulletproof coffee helps improve physical and mental health, and some also say it has a miraculous effect on weight loss.

Asprey began selling Bulletproof coffee in 2012, and it is estimated that 160 million cups have been sold cumulatively. The brand is headquartered in Seattle and has attracted 68 million US dollars in investment. At present, the business has expanded from specialty coffee to multiple categories including food and lifestyle products.

Tibetan butter tea

What inspired Asprey to create Bulletproof coffee was precisely Tibetan butter tea. In 2004, he embarked on a trip to Tibet, and the main reason that prompted him to go was also related to health.

At that time, although Asprey was successful in Silicon Valley, he was severely overweight (once reaching 136 kilograms), and his health was worrying. In order to improve his body, he hoped to go to Tibet to learn meditation. One day while climbing a mountain, someone handed him a bowl of a traditional Tibetan drink—butter tea. After drinking it, Asprey immediately felt refreshed, a feeling he had not experienced for a long time.

The inspiration for Bulletproof coffee came from Asprey's trip to Tibet

After the trip to Tibet ended and he returned to California, Asprey could not forget that bowl of butter tea, so he began to imitate his own version. Tibetan butter tea uses yak milk unique to Tibetan areas. There are no yaks in California, so he replaced it with a similar product, "cream."

At the same time, Asprey replaced tea with coffee, believing that coffee should have a stronger effect. But after trying it, he felt something was still missing, so he added pure coconut oil rich in medium-chain triglycerides. He drank this Bulletproof coffee every morning and once said that this drink "changed his life and helped him lose 45 kilograms."

Afterward, Asprey first shared the benefits of the drink on his personal blog; three years later he began selling the three ingredients of Bulletproof coffee online. Then investors came knocking, one of whom was an early investor in Starbucks coffee in the United States. In 2016, the American upscale grocery chain Whole Foods Market began supplying Bulletproof coffee, further boosting the brand.

Criticism

However, Asprey has also faced considerable criticism, especially doubts from professionals in the health industry. They point out that Asprey has no medical qualifications and no nutrition training. Opponents also emphasize that coffee with cream is not healthy.

Despite the continuous skepticism, some professionals acknowledge that Bulletproof coffee is quite influential. Jonny Forsyth, head of the global food and drink market research organization Mintel, said that although the health benefits of Bulletproof coffee are somewhat vague, it caters to consumer psychology and promises to provide a "healthier," stronger drink that can sustain energy.

But Aisling Pigott, a registered dietitian with the British Dietetic Association, sharply criticized this. She believes there is no benefit to adding cream to coffee. She said she would not recommend such a breakfast to anyone because it contains no protein, vitamins, or minerals and only adds extra calories and fat.

Asprey is not worried about such criticism. He cites the views of some health professionals, saying that a high-fat, low-sugar diet is good for people. He also said that he previously suffered from arthritis, chronic fatigue syndrome, cognitive dysfunction, and pre-diabetic symptoms, putting him in a high-risk group for stroke and heart disease. In short, his physical condition at the time was very poor. But since drinking Bulletproof coffee, "these symptoms all disappeared."

He said that unlike modern diet fads, his drink is based on a traditional Tibetan beverage with a 4,000-year history, so he does not mind becoming part of this long history. (Translator's note: Tibetan butter tea actually has a history of only a few hundred years.)

Source: BBC

The above content is compiled by CoffeeHunters, a coffee news website.

You May Also Like