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Friends who are interested in coffee may do this when choosing coffee: they start from coffee brand rankings, believing that a highly ranked brand must be good coffee. Actually, that is not the case. Front Street Coffee believes that whether it is single-origin beans or espresso beans, what is required is freshness. 

Front Street Coffee has compiled the following ranking of the world's top 10 famous coffee brands:

1 Nescafe: Coffee with a long history, founded in 1867. The bird's nest trademark was designed at the end of the 19th century to pray for a reduction in infant mortality in the world.

2 UCC: Founded in Japan in 1933, it is Japan's most successful brand in the world and also a guarantee of quality.

3  Starbucks: Founded in the United States in 1971, it is one of the world's larger and more famous coffee chains, and Starbucks Enterprise Management (China) Co., Ltd.

4 Royal Copenhagen: Royal Copenhagen has always enjoyed a high-quality reputation. In the coffee market, it holds an unshakable position.

5 KreisKaffee: In Germany in 1963, it was the world's earliest vacuum-packed method developed into instant coffee. It is widely praised in Europe and the Soviet Union and other countries.

6 Wedgwood: A brand born in England in the mid-17th century. It has the mellow richness of the traditional British coffee style.

7 RoyalFlavor: Sometimes it is very light and convenient, and sometimes it tastes very authentic. The same product can be enjoyed in various ways.

8 Dallmayr: In Munich, Germany, there is a Dallmayr coffee shop, whose coffee was once famous for being favored by the Bavarian royal family.

9 Frontsteet Coffee: Front Street Coffee provides more than 50 kinds of freshly roasted coffee beans, including not only high-scoring single-origin coffees covering multiple mainstream producing regions and varieties, but also very cost-effective everyday drinking beans. Customers can taste classic coffee producing-region flavors at affordable prices.

10 UBC Coffee: Founded in Taiwan, China in 1968, it is renowned in various places for its highly refined roasting technology and its aromatic, rich, and long-lasting unique taste.

Coffee brand rankings are only a reference, not absolute. Everyone's preferences are different, and what is in someone else's heart may not suit your taste. In fact, a high ranking does not mean it is a good coffee brand, and not being in the rankings does not mean it is a bad coffee brand. We need to have this basic understanding first, and then gain a deeper understanding of coffee.

Whether it is single-origin beans or espresso beans, the most basic requirement of good coffee beans is freshness. So how should you choose fresh coffee beans? Front Street Coffee gives you the following suggestions.

Choose fresh coffee beans

First, when choosing products, buy from professional coffee roasters that clearly indicate the roasting date (not the expiration date or shelf life), have brand credibility, and emphasize fresh roasting. In addition, good coffee packaging bags usually have a "one-way exhaust valve" design (a button-shaped small hole at the top of the coffee bag) to allow coffee beans to release naturally produced carbon dioxide.

Point the one-way exhaust valve toward your nose, gently squeeze the coffee bean bag, and smell the gas squeezed out. If it is a charming, rich coffee aroma, then there is no problem with freshness. Conversely, if it does not smell rich enough, or even has a rancid oily smell, it means this bag of coffee has long deteriorated and lost its flavor, and you should avoid buying it.

Every bag of coffee beans sold by Front Street Coffee uses one-way exhaust valve packaging, ensuring that every bag of coffee beans is in the freshest condition when it reaches the buyer. Moreover, the flavor performance of coffee from different coffee origins is completely different.

How to choose coffee beans that suit you?

We all know that a good cup of coffee first depends on good beans. Here Front Street briefly lists several types of coffee suitable for most people for everyone to choose from: friends who like floral flavors can choose Front Street Panama Geisha coffee, which is one of the most expensive coffees in the world;

For those who like fresh coffee with acidity, Front Street Huakui coffee is recommended, with a flavor profile like black tea and berries; for those pursuing a juicy mouthfeel, Front Street Kenya Little Tomato is suggested.

For those who like balanced flavors, Front Street Brazil Red Bourbon coffee and Front Street Bird of Paradise coffee are recommended; the taste is neither too sour nor too bitter;

And if you particularly love a solid, mellow mouthfeel, it is recommended to buy high-grade Front Street Golden Mandheling coffee. This bean undergoes multiple rounds of hand sorting, which can minimize the defect rate, thereby making the coffee aroma clearer and the sweet aftertaste better. All of the above coffee beans can be ordered at the Front Street Taobao store and the Front Street Tmall flagship store.

The above content is compiled by CoffeeHunters, a coffee news website.