What Does the Porsche and La Marzocco Coffee Machine Offer?

Porsche and Italian espresso maker La Marzocco have released the Linea Micra limited edition, capped at 911 units per colorway and priced from $6,555 to $6,949 before tax. The Martini Racing livery sold out on the day sales opened, and a matching grinder at 9,989 yuan plus cups round out the set.

The machine pairs dual boilers and separate temperature control with app-based remote operation, blending La Marzocco's extraction hardware with Porsche's racing design language. Buyers choose between Slate Grey, drawn from Porsche's original paint, and the Martini Racing livery. Coffee cups with trays sell separately at $90 and $99.

What kind of sparks fly when coffee meets a sports car? Italian high-end espresso machine brand La Marzocco has teamed up with Porsche to launch the Porsche x La Marzocco Linea Micra limited-edition coffee machine, available in two classic colorways, each limited to just 911 units. Priced at a hefty $6,555 to $6,949, it comes with a matching grinder and cups. Blending Porsche's racing DNA with La Marzocco's professional extraction technology, this machine not only features professional specs like dual boilers and separate temperature control, but also supports remote control via an app. On the day sales opened, the Martini-liveried version sold out immediately. For coffee lovers and car enthusiasts alike, this is undoubtedly a rare cross-industry collector's opportunity.

In an era of endless crossover collaborations, it's already commonplace for the coffee industry to team up with celebrities, anime, and even museums on co-branded products, but a coffee machine brand joining forces with an automaker to create a limited-edition product still feels quite novel.

Recently, renowned Italian coffee machine manufacturer La Marzocco announced a collaboration with Porsche to launch a limited-edition coffee machine: the Porsche x La Marzocco Linea Micra. It's said that this co-branded machine comes in two color options, each limited to 911 units worldwide.

Among them, Slate Grey is a classic edition in Porsche's original Slate Grey paint, while the other, Martini Racing, features the Martini racing livery. The two colorways are priced at $6,555 (about 46,734 yuan) and $6,949 (about 49,543 yuan) excluding tax, respectively.

In addition, the grinder in the same series is priced at 9,989 yuan, and the two sets of coffee cups with trays are priced at $90 and $99, respectively.

Slate Grey edition

When it comes to the two brands behind this collaboration, Porsche needs no introduction, and Chinese coffee lovers should be quite familiar with La Marzocco as well. Even if they can't quite remember the name, they've surely seen it in specialty coffee shops.

A white or stainless steel body paired with the striking red La Marzocco lettering, a barista skillfully pulling espresso and steaming milk—and a cup of specialty coffee is born.

La Marzocco, this Italian coffee machine brand affectionately nicknamed "La Ma" in the industry, is known for making exquisite espresso machines. In the coffee machine field, La Marzocco is a high-end model, focused mainly on the commercial market. Among nearly 20,000 coffee shops in Shanghai, the proportion using this brand reaches 20%. Whether it's chain stores like Manner Coffee or independent cafés, La Marzocco has to some extent become one of the standards for judging whether a coffee shop is "qualified."

(Martini Racing edition)

According to media reports, both Porsche and La Marzocco expressed great satisfaction with this co-branded coffee machine—after all, those who can afford a Porsche seem happy to buy a coffee machine costing over ten thousand yuan.

According to the brand's official introduction, the design of this co-branded coffee machine is inspired by Porsche racing cars and the Martini Racing team, with multiple classic Porsche design elements incorporated into the body.

Specifically, the steam and hot water levers draw on the design of Porsche's driving mode selector, the pressure gauge resembles Porsche's tachometer, and the drip tray and cup warmer are designed with reference to the color scheme and style of the Porsche 911 GT3 Touring.

In terms of performance, the dual-boiler model provides professional-grade temperature stability, with brew head temperature and steam pressure independently controllable. It comes with a portable filter and water tank, and can also be connected directly to a water supply. Users can remotely control the coffee machine digitally via the La Marzocco Home app, set power-on times, and access video tutorials.

It's said that on the day sales opened, the Martini Racing livery edition had already sold out. However, some observant netizens noticed that the non-collab version of the La Marzocco is priced at only half of the co-branded version—seems Porsche really can't "trap" those who aren't rich.

Image source: Internet

The above content is compiled by CoffeeHunters, a coffee news website.