What Is in Cotti's Cloud Top Mousse Matcha Coffee?

Cotti Coffee launched its Cloud Top Mousse series nationwide on the 14th, with three drinks all priced at 9.9 yuan: Opera Latte, Sea Blue Coconut Latte, and Matcha Latte. All use IIAC Gold Award coffee beans. After launch, some consumers said the mousse topping was too small, and a few questioned whether the coffee liquid was missing.

The Opera Latte draws on French opera cake and includes imported New Zealand cheese. The Sea Blue Coconut Latte uses Southeast Asian coconut milk with matcha elements in the coffee mousse, while the matcha coffee version blends green matcha with coffee mousse and is described as using 100% organic high-mountain matcha. Cotti also partnered with Gucci illustrator Jayde Fish on co-branded items.

Cotti Coffee recently launched the Cloud Top Mousse series nationwide, with all three new drinks priced at 9.9 yuan. The series uses IIAC Gold Award coffee beans to create three flavors: Opera Latte, Sea Blue Coconut Latte, and Matcha Latte. The brand also collaborated with Gucci illustrator Jayde Fish to launch co-branded merchandise and ran review campaigns on social media. However, after launch, many consumers reported that the mousse topping was too small, and some even questioned whether the coffee liquid was missing. In response to these issues, store staff gave their explanation. This article will comprehensively cover the new product information, flavor characteristics, and market feedback, along with Front Street Coffee's professional perspective.

On the 14th, Cotti Coffee officially launched the Cloud Top Mousse series in stores nationwide, bringing three new drinks all priced at 9.9 yuan.

According to Cotti, all three drinks use IIAC Gold Award coffee beans as an ingredient. Among them, the Cloud Top Mousse Opera Latte was inspired by the classic French dessert Opera cake and includes imported New Zealand cheese, aiming to deliver a liquid-cake experience in every sip.

Another drink, the Cloud Top Mousse Sea Blue Coconut Latte, as the name suggests, incorporates matcha elements into the coffee mousse. Cotti says it uses coconut milk from Southeast Asian islands and focuses on a light flavor profile.

The last one, the Cloud Top Mousse Matcha Latte, combines green matcha with coffee mousse. The official claim is that it uses 100% organic high-mountain matcha, bringing layers of soothing fresh aroma.

To build hype for the Cloud Top Mousse series, Cotti collaborated with artist Jayde Fish, who once illustrated for Gucci, and launched co-branded cup sleeves, paper bags, and fridge magnets under the concept of a secret garden.

Three of the paper fridge magnets can be obtained by purchasing set meals through official channels. According to netizens who already got them, these fridge magnets have a classical charm and quite gorgeous artwork.

At the same time, Cotti also planned a series of interactive activities on social media, randomly giving away items from the Fish Secret Garden series such as silk scarves, narrow scarves, and adhesive bags.

Before the official launch, Cotti initiated a round of review activities on social platforms, which not only attracted netizens' attention but also collected the first batch of product reviews.

According to feedback from consumers who tried them early, the structure of these three new drinks is coffee mousse layered on top of drink bases with different flavors. In other words, only the mousse on top contains coffee.

Some netizens pointed out that the Cloud Top Mousse Opera Latte seems to be the main push of the series, because only this one has cocoa powder sprinkled on top, so the flavor layers are richer. Others suggested choosing half sugar for this drink, to avoid the staff reducing the amount of vanilla syrup because of a note requesting no sugar, which would lose the complete flavor pairing.

The Cloud Top Mousse Matcha Latte is already sweet enough even without added sugar, and after pairing with the coffee mousse on top, the overall sweetness is somewhat balanced. Since the base itself is matcha latte, the mouthfeel is not as heavy as the Opera. However, some consumers reported that this one tastes a bit herbal and is not as good as the Opera.

As for the Cloud Top Mousse Sea Blue Coconut Latte, the lowest sweetness for this one is half sugar. Some feel that the whole cup tastes entirely of coconut milk, with the thinnest texture among the three, and it pairs somewhat incongruously with the coffee mousse on top. Therefore, they recommend just drinking the Coconut Latte directly, where the coffee flavor is more pronounced.

After the Cloud Top Mousse series launched nationwide, many customers reported that the mousse cloud top portion was a bit small. Some said the Mousse Matcha Latte they received had no visible mousse cloud top at all, and attached photos saying they wanted to leave a bad review, bluntly stating it was no different from drinking high-mountain matcha. Other consumers said they bought it hoping for a pick-me-up, but after finishing it they could not feel the coffee taste at all, suspecting the staff forgot to add the coffee liquid and just made it as a matcha latte.

In response, a staff member explained that normally produced cups have lids with a direct-drink opening, and there is a standard line on the outside of the cup. If the cloud top is found to be missing, customers can ask for it to be remade. At the same time, they hope customers understand that this mousse product cannot be made with no ice or less ice, so please do not leave notes when ordering, to avoid the need for additional phone communication.

Image source: Internet

The above content is compiled by CoffeeHunters, a coffee news website.