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Switzerland Coffee Prices and Starbucks Costs Around the World

October 8, 2019
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How Do Starbucks Coffee Prices Differ Around the World?

A 2019 finder survey of 76 countries and regions found that a medium Starbucks latte in Denmark cost $6.05, while the same drink in Istanbul, Turkey cost only $1.78, a gap of nearly four times. Europe had the highest regional average at $3.92 per latte, followed by Asia at $3.72, and North America at $3.20.

Switzerland coffee prices ranked near the top, with a medium latte at $5.94, behind only Denmark. Finland ($5.40), Macau ($5.21), and Luxembourg ($5.18) completed the top five. The United States ranked 16th at $4.30 in New York, mainland China 26th at $4.08 in Shanghai, and the United Kingdom 41st at $3.58 in London.

Starbucks' pricing differences around the world have always been a topic of interest for coffee lovers. According to a 2019 finder survey of 76 countries and regions, a medium latte in Denmark costs as much as $6.05, while in Istanbul, Turkey it costs only $1.78, a difference of nearly 4 times. Europe has the highest average price, with Asia following closely behind. In addition to the global comparison, the article also compiles the latest Starbucks drink price list in China and analyzes the multiple price adjustments in both China and the United States in recent years due to the pandemic and rising raw material costs. If you want to know where Starbucks is cheapest, whether the prices are too high, and the specific prices of classic drinks, please see the detailed data below.

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In 2019, the global price comparison website finder ranked the price of a Starbucks medium latte in 76 countries and regions. The results found that for the same smallest size (medium) latte, Denmark costs $6.05, making this Nordic country the most expensive place for Starbucks in the world; while at the bottom is Istanbul, Turkey, where a cup costs only $1.78, equivalent to about 12.7 yuan. The difference between the highest and lowest price is $4.75.

The top five also include: Switzerland ($5.94), Finland ($5.4), Macau, China ($5.21), and Luxembourg ($5.18). The United States ranks 16th, with a medium latte in New York selling for $4.3. The United Kingdom ranks 41st, with a price of $3.58 in London. Mainland China ranks 26th on this list, with a medium latte in Shanghai at $4.08.

From a regional average perspective, Europeans spend the most on a Starbucks latte, reaching $3.92; Asia follows closely at $3.72. Although Starbucks originated in North America, the average price of a cup of coffee there is also $3.2.

Starbucks' pricing in different markets is affected by local green coffee bean costs, labor prices, and tax policies, so prices vary from place to place. Although this ranking does not take all factors affecting price into account, such as the specific values of green bean costs, labor, and taxes, it can still give everyone an intuitive understanding of Starbucks' approximate price levels around the world.

In recent years, due to the impact of the COVID-19 pandemic, Starbucks drink prices in many regions have increased to varying degrees. Taking China as an example, in 2020 all products on sale had a uniform price increase of 3 yuan for medium, large, and extra-large sizes; by 2022, because the price of coffee bean raw materials rose, there was another increase of 3 yuan. That is to say, from 2020 to now, Starbucks classic products in China have cumulatively increased in price by 6 yuan. In the U.S. market, due to factors such as inflation, higher green bean purchase prices, and increased labor costs, Starbucks drink prices have undergone three small adjustments from 2021 to now.

The following are the latest prices of classic drinks at Starbucks China

I. Espresso series

Mocha (Extra Large) ¥39 (Large) ¥36 (Medium) ¥33

Oat/soy/whole milk/skim milk Latte/Cappuccino (Extra Large) ¥36 (Large) ¥33 (Medium) ¥30

Vanilla/Hazelnut Latte (Extra Large) ¥39 (Large) ¥36 (Medium) ¥33

Americano (Extra Large) ¥33 (Large) ¥30 (Medium) ¥27

Caramel Macchiato (Extra Large) ¥40 (Large) ¥37 (Medium) ¥34

Flat White (Extra Large) ¥35 (Large) ¥38 (Medium) ¥41

II. Frappuccino series

Caramel Coffee Frappuccino (Extra Large) ¥39 (Large) ¥36 (Medium) ¥33

Chocolate Frappuccino (Extra Large) ¥39 (Large) ¥36 (Medium) ¥33

Matcha Frappuccino (Extra Large) ¥39 (Large) ¥36 (Medium) ¥33

Vanilla Frappuccino (Extra Large) ¥37 (Large) ¥34 (Medium) ¥31

Espresso Frappuccino (Extra Large) ¥39 (Large) ¥36 (Medium) ¥33

Mango Passion Fruit Frappuccino (Extra Large) ¥37 (Large) ¥34 (Medium) ¥31

Mocha Frappuccino (Extra Large) ¥42 (Large) ¥39 (Medium) ¥42

III. Iced Shaken Tea series

Iced Shaken Peach Oolong Tea (Extra Large) ¥40 (Large) ¥37 (Medium) ¥34

Iced Shaken Blackcurrant Tea (Extra Large) ¥34 (Large) ¥31 (Medium) ¥28

Iced Shaken Lemon Tea (Extra Large) ¥32 (Large) ¥29 (Medium) ¥26

IV. Cold Brew Iced Coffee series

Cold Brew Iced Coffee (Extra Large) ¥40 (Large) ¥37 (Medium) ¥34

Tahitian Style Cloud Cold Brew (Extra Large) ¥40 (Large) ¥40 (Medium) ¥37

Nitro Cold Brew (Medium) ¥48

The above content is compiled by CoffeeHunters, a coffee news website.

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