What Does the Luckin Coffee 30,000th Store Offer?
Luckin Coffee has opened its 30,000th store at the Origin Flagship Store in Shenzhen Galaxy Twin Towers. The shop, numbered 30000, adds six limited-edition coffee specials and three pour-over coffees to the regular menu. The specials are priced at a flat 15.9 yuan, and the alcoholic version called Crimson Moonlight has driven a check-in rush on social media.
Customers report the drinks look good and taste good, but wait times run long and some ingredients sell out. The limited menu sits inside a broader specialty coffee push, since the second-floor bar lets customers watch baristas prepare pour-overs on site. Netizens in other regions are asking for a nationwide rollout, while Luckin staff are relieved the items stay region-exclusive.
Luckin Coffee has reached its 30,000th store at the Origin Flagship Store in Shenzhen Galaxy Twin Towers. This store, numbered 30000, not only offers regular beverages but also exclusively launches 6 coffee specials and 3 pour-over coffees. The specials are uniformly priced at 15.9 yuan, and new items like the alcoholic version "Crimson Moonlight" have sparked a check-in craze. Consumers report that the drinks are both visually appealing and tasty, but wait times are long and some ingredients sell out. Netizens from other regions are calling for nationwide promotion, while Luckin employees are relieved that it's region-exclusive. This article takes you through the highlights and market reaction of these limited-edition new items.
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Recently, news about "Luckin Coffee launching special drinks" has continued to ferment on social platforms, attracting a great deal of attention and discussion from coffee enthusiasts.
It is understood that Luckin's Origin Flagship Store located in Shenzhen Galaxy Twin Towers officially opened recently. According to the official statement, this new store is the brand's 30,000th store, which is of great significance to Luckin. For this reason, this store numbered 30000, in addition to offering regular beverages, has also specially launched "Ten Thousand Stores Limited" coffee specials and pour-over coffees.
The official mini-program menu shows that Luckin has launched a total of 6 coffee specials this time, among which "Crimson Moonlight" offers an alcoholic version; at the same time, the store has also listed 3 pour-over coffees. After ordering, customers can go to the second-floor bar area to watch the barista prepare them on site throughout the process.
It is worth noting that Luckin's pricing for these store-limited drinks is not high, with the special drinks uniformly set at a flat price of 15.9 yuan. Compared with creative coffees on the market that often cost dozens of yuan, Luckin's special drink prices are extremely attractive to coffee fans, so many netizens made special trips to the Shenzhen ten-thousandth store to check in for this brand-new menu and affordable price.
From the buyer shows posted by consumers on social media, Luckin's special drinks with eye-catching names are in no way inferior to independent coffee shops in terms of appearance. Each cup comes with a corresponding explanation card, filling the experience with a sense of ritual, making many people exclaim that "you can drink with a premium feel even at a budget price."
In terms of taste, the first batch of customers to visit the store reported that the drinks have quite different styles: "boozy folks" can choose the alcoholic version of "Crimson Moonlight," those who like sweetness can order "Apricot Fortune Arrives," and those who prefer a rich flavor might try "Cocoa Concerto" or "Tiramisu Latte." Everyone thinks you can pick a few to try according to personal preference.
However, because there are simply too many consumers who want to try Luckin's这批 high-appearance new products, and the preparation of special coffee takes more time than regular products, customers generally need to wait one to two hours after ordering to get their drinks, making "buy and take immediately" impossible. In addition, some netizens reported that the new store's business is too booming, and some special drinks may sell out by the morning due to insufficient ingredients. Those who fail to get the new products they were looking forward to feel a bit regretful.
However, from the perspective of netizens in other regions, these feedbacks from store visitors cannot really be considered shortcomings. They believe that the biggest flaw of Luckin's new launch this time is that it is limited to only one store rather than being promoted nationwide, causing fans who cannot go to Shenzhen to only envy the exquisite photos on the platform, and they bluntly say that Luckin should "treat everyone equally" and roll out this wave of affordable special drinks uniformly across stores nationwide.
Although the public generally hopes to be able to drink Luckin's high-appearance new products right at their doorstep, most Luckin employees hold the opposite attitude. They are especially grateful that the new products are all limited editions: "Thank goodness it's region-limited. If it were scaled up, we'd be worked to death."
Image source: Internet
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The above content is compiled by CoffeeHunters, a coffee news website.
