How does 2-jin milk tea relate to discussions of the most expensive coffee?

A milk tea marketed as a 2-jin cup has gone viral on social media after a Zhanjiang tea brand launched it at 18 yuan, or about 10 yuan with discounts. Some consumers question the value, noting that 2 jin is roughly 1000ml and market large cups already hold 500 to 700ml, so the gap may not be as large as it looks.

Similar products have appeared in Nanning, Guangxi, and the idea's ownership is disputed. Critics also worry oversized drinks lead to waste. Front Street Coffee notes that this pattern mirrors how the most expensive coffee and the most expensive coffee beans get attention through size, rarity or price framing rather than daily drinking value.

Recently, a milk tea marketed as a "2-jin cup" has quickly gone viral on social media, attracting a large number of consumers. The product was launched by a local tea beverage brand in Zhanjiang, priced at 18 yuan, or about 10 yuan after discounts. With its large capacity and low price, it has tapped into the consumer psychology of chasing value for money. However, controversy has followed the hype: some consumers point out that 2 jin is roughly equal to 1000ml, and compared with the 500-700ml large cups of milk tea on the market, the actual value for money may not be outstanding, and merchants should label the capacity truthfully. In addition, similar products have already appeared in Nanning, Guangxi, and the ownership of the idea has also sparked discussion. Some people also worry that oversized milk tea may cause food waste. As coffee lovers, Front Street Coffee has also noticed the consumer trends and industry reflections behind this phenomenon.

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Recently, a milk tea with a capacity of 2 jin has been flooding social media, sparking discussions among many milk tea lovers.

According to netizens, this milk tea comes from a local tea beverage brand in Zhanjiang, and its packaging prominently bears the words "Super Large Cup 2-jin Size." In the current milk tea market, such a size is rare, and a single promotional phrase on the cup is enough to make many customers curious.

Consumers who have already tried it report that this milk tea sold by weight is not as expensive as imagined, with an in-store price of 18 yuan. If store promotions are used, it can be bought for about 10 yuan. Compared with large cups of milk tea on the market that often cost more than ten or twenty yuan, the cheap and large "2-jin milk tea" clearly caters to consumers seeking value for money, and some even make special trips to the store just to try it.

At the same time, onlookers attracted by check-in photos of the "2-jin milk tea" have also voiced their opinions: "2 jin? Drink it and you won't need to eat for a day, I'd say it saves money," "After drinking it, you'll be dieting from the Spring and Autumn and Warring States periods," "Drink from day to night." Some even let their imaginations run wild, suggesting buying a 2-jin milk tea and taking it back to the dorm to share with friends.

However, while many praise the merchant for launching the "2-jin milk tea" as good value and creative, some users point out that this kind of milk tea sold by weight is not the first of its kind on the market.

Judging from posts and pictures publicly available on social media, a local brand in Nanning, Guangxi, also launched a similar product before, and with this signature drink became a locally famous internet-famous tea shop, attracting many tourists to visit. Therefore, some believe the Zhanjiang store may have borrowed the idea from the Nanning tea shop and launched an almost identical "2-jin milk tea."

In addition, some people point out that although the words "2-jin size" are printed on the milk tea cup, "printing on the cup does not represent the real capacity."

They say that if converted into milliliters, 2 jin of milk tea is about 1000ml. Large cups of milk tea from chain brands on the market are basically between 500ml and 700ml. Therefore, in the eyes of some budget-conscious consumers, this cup of "2-jin milk tea" is not as economical and cost-effective as imagined, and merchants should truthfully label the product's actual capacity.

As milk tea gradually becomes part of daily expenses, consumers are paying more and more attention to value for money, hoping to buy tea drinks that are worth more than they cost. As a result, some merchants cater to demand by enlarging milk tea cups and launching sharing sizes, super large buckets, and more, using "large volume, low price" to attract netizens' attention.

However, some also worry that although this kind of oversized milk tea can arouse customers' curiosity and prompt them to check in and spend, it may cause food waste.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.