Xiangpiaopiao's High-Price Milk Tea: A Brewing Controversy

Xiangpiaopiao recently introduced a freshly brewed light milk tea priced at 16 yuan per cup, or 98 yuan per box. This is nearly five times the cost of its traditional instant products. The new item, named Mingqian Premium Longjing Freshly Brewed Light Milk Tea, features high-quality pre-Qingming Longjing tea. The price quickly became a trending topic on social media, drawing both curiosity and criticism from consumers.

Some netizens argue that if the tea cost is indeed 12 yuan, the pricing is reasonable. Others question whether using premium Longjing for milk tea is wasteful, and worry about counterfeit products. Official customer service says the tea bags include a QR code for verification. Meanwhile, some consumers feel that paying 16 yuan and still having to brew it themselves is less convenient than buying freshly made milk tea from a shop.

Recently, Xiangpiaopiao launched a freshly brewed light milk tea priced at 16 yuan, or 98 yuan per box, with the price per cup nearly five times higher than its traditional products, quickly trending on social media. This new product, named "Mingqian Premium Longjing Freshly Brewed Light Milk Tea," has drawn attention for using high-quality Mingqian Premium Longjing tea. Some netizens believe that if the tea cost is indeed as high as 12 yuan as estimated, the pricing is still reasonable; however, others question whether using premium Longjing for milk tea is wasteful and worry about inferior products being passed off as superior. Official customer service responded that the tea bags come with a QR code for verification. Meanwhile, some consumers feel that paying 16 yuan and still having to brew it themselves is not as good as buying freshly made milk tea from a shop. This article will sort out the ins and outs of the incident and present various viewpoints.

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According to a recent report by Guancha, Xiangpiaopiao's newly launched freshly brewed light milk tea is priced at 16 yuan per cup, a price that breaks the public's preconceived impression of the brand and is quite surprising. Related topics quickly climbed to second place on the trending list, sparking widespread discussion among netizens.

For many people, Xiangpiaopiao is a taste from childhood memories, and their first reaction is often the three-to-four-yuan instant milk tea cups on supermarket shelves. Even though the brand later adapted to market changes and launched freshly brewed tea, fruit tea, and other products that meet current demand, the prices were mostly five to six yuan per cup, and it was regarded as a representative of affordable milk tea.

Therefore, when netizens learned that Xiangpiaopiao's presale new product "Mingqian Premium Longjing Freshly Brewed Light Milk Tea" was 98 yuan per box, equivalent to 16 yuan per cup, they expressed disbelief at the nearly fivefold price increase. At the same time, however, this price also sparked curiosity among many: "What is Xiangpiaopiao trying to do with this price? Trying to make me shout 666?"

However, tea-savvy netizens pointed out that the reason Xiangpiaopiao, which has always taken the affordable route, set the new product at 16 yuan per cup is actually related to the Mingqian Premium Longjing used in the product. The so-called "Mingqian Longjing" refers to West Lake Longjing, one of China's top ten famous teas. Among these, Longjing tea picked and made before Qingming Festival is called "Mingqian Longjing" and is considered a relatively high-quality tea in the industry.

And what Xiangpiaopiao selected this time is "Mingqian Premium Longjing." Based on the market price of this type of tea, if each cup of milk tea contains at least 2.5 grams of Longjing tea, then the tea cost alone could be as high as about 12 yuan.

From this perspective, Xiangpiaopiao's new product pricing again seems not too outrageous, and even, as some people say, if you can drink high-quality Mingqian Premium Longjing for only 16 yuan, then it is actually the consumer who benefits. But some also questioned the brand's promotion and worried whether they might receive tea that is inferior to what is claimed.

In response to possible public concerns, official customer service said that the tea bags of the new product all come with a QR code, and consumers can scan it themselves after receiving the product to verify the relevant certificates.

However, after learning the market price of Mingqian Premium Longjing, onlookers did not quite understand Xiangpiaopiao's approach of using high-grade tea to make freshly brewed milk tea, saying things like "It's like taking a five-star hotel dish and selling it at a street stall," and "It's like using premium tea to make tea eggs."

They said that for high-quality teas such as Mingqian Premium Longjing, the best way to appreciate their flavor is mostly to brew them "as they are." But when the brewed tea is mixed with dairy products, syrup, and other ingredients, the natural flavor of Longjing tea is more or less masked. Therefore, in some people's view, it is hard for consumers to taste the difference between a Mingqian Premium Longjing milk tea with added ingredients and other similar products on the market, and they sharply commented that Xiangpiaopiao is "simply wasting premium Longjing by making milk tea with it."

In addition, some milk tea lovers said bluntly that although Xiangpiaopiao's new product is eye-catching, the thought of having to boil water and brew a drink bought for 16 yuan makes them feel that buying a freshly made milk tea at a chain milk tea shop for the same price is more convenient.

Image source: Internet

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