Will the tropical coffee Pink Drink reach China?

Starbucks North America has turned the Pink Drink, long a social media favorite, into a bottled ready-to-drink product. It arrived in major supermarkets, convenience stores, gas stations and online channels such as Amazon and Target, and sold out within days. The tropical-flavored Paradise Drink launched alongside it, minus the fresh fruit pieces.

The Pink Drink began in 2016 as a secret menu item, was added to the official menu in 2017, and reached markets including Canada in 2018, but never entered mainland China stores. As one of Starbucks' few dairy-free options, it has built a steady following, and Chinese consumers are now calling for the bottled version to be sold locally.

Starbucks North America has recently transformed the Pink Drink, which took social media by storm, from an in-store limited-edition specialty beverage into a bottled ready-to-drink product. After landing in major supermarkets, convenience stores, and online channels, it quickly sold out. This pink beverage, which first became popular in 2016 as a secret menu item, went from fan-driven organic spread to being officially added to the menu in 2017, and then expanded to North American markets such as Canada in 2018, yet it has never entered mainland China stores. This time, alongside the bottled version, the tropical-flavored Paradise Drink was also launched. Although it omits the fresh fruit pieces, it is more affordable, adding another new member to Starbucks' ready-to-drink beverage lineup. Domestic coffee enthusiasts have responded enthusiastically, calling on the brand to bring the product to China.

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style)

For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex

That pink "Pink Drink" from Starbucks—even if you haven't tried it yourself, you've probably heard of it at least a little, right~

This beverage was originally a "secret special" at Starbucks in North America, and it consistently ranked among the top sellers in stores during the spring and summer seasons. Unfortunately, mainland China stores still have not added it to the menu.

Recently, Starbucks North America turned this hugely popular beverage into a "bottled ready-to-drink version," which has now entered major U.S. supermarkets, convenience stores, gas stations, and e-commerce channels such as Amazon and Target. As one of the few dairy-free options under Starbucks, Pink Drink has built a huge fan base over the years with its outstanding appearance and taste.

The news of the bottled version's launch not only excited Pink Drink fans on overseas social platforms, but domestic netizens likewise could not sit still, with related discussions continuing to heat up.

Everyone is calling out to Starbucks: When on earth will Pink Drink be brought to China!!!

The market performance of this bottled version of the popular pink item was indeed astonishing. Within just a few days of going on sale, it was "wiped out." A large number of netizens posted that the bottled Pink Drink was out of stock everywhere and simply impossible to buy!

Not only were physical shelves cleared out, but various online e-commerce platforms also frequently showed out-of-stock notices. Netizens exclaimed that they just could not grab one!

A blogger also launched a poll on social platforms asking, "Have you bought the bottled Pink Drink?" The results showed that 78% of participants said they had not been able to buy it~

Looking back at the birth of this internet-famous beverage, it dates all the way back to 2016. At that time, Pink Drink was still just a "customized product" that Starbucks fans mixed themselves, and it later spread on social media through hidden ordering methods. Unexpectedly, this pink beverage gained more and more attention, attracting a large number of users to try it, and its rapidly rising popularity also caught the attention of Starbucks officially.

In May 2017, Starbucks announced that Pink Drink would officially be added to the U.S. store menu, truly completing a "mutual奔赴" with fans; in the spring of 2018, Pink Drink began to step beyond the United States and appeared in Starbucks stores in North American markets such as Canada.

Seven years have passed, and domestic consumers' expectations have remained high, but this internet-famous beverage has still never stepped outside the North American market!

It is reported that along with the bottled Pink Drink, a "Paradise Drink" was also launched. It blends passion fruit, pineapple, and coconut milk to create a uniquely tropical flavor.

The only difference between these two ready-to-drink bottled products and the in-store freshly made versions is that the beverages no longer contain strawberry pieces and pineapple pieces, though the price is also slightly lower than the in-store version.

From an initially niche "hidden secret menu" item to now being sought after by fans worldwide, Pink Drink has fully demonstrated its unique appeal. This time, it has also expanded a new territory for Starbucks' ready-to-drink beverage market, allowing people who love these drinks to enjoy them more conveniently in daily life.

Let us look forward together to what other surprises Pink Drink will bring to more consumers in the future!

The above content is compiled by CoffeeHunters, a coffee news website.