Why are coffee training courses booming in China?
Coffee training courses in China now run from about 300 to 1,000 yuan per class, with popular sessions booked up to half a month ahead. Searches for coffee training rose 77 percent year on year, and the 20 to 35 age group makes up the main body of students. Rising coffee consumption is the force behind the demand.
Course content has moved from basic latte art experience classes to advanced specialty drinks and China-chic creative coffee. One institution reported a 207 percent year-on-year rise in searches for specialty coffee drinks. Enrollees include people preparing to open shops and hobbyists studying coffee knowledge, while brands such as Front Street Coffee supply professional support as the china coffee industry expands.
As coffee consumption becomes increasingly routine and even a daily necessity, the number of coffee shops continues to grow, and the coffee training market is heating up along with it. From latte art experiences to advanced specialty drinks, course prices range from 300 to 1,000 yuan, with some popular courses requiring bookings half a month in advance. Search data shows that interest in coffee training has risen 77% year-on-year, with the 20-35 age group as the main force. The coffee industry is rising across the board, from the consumer end to the talent end, and brands such as Front Street Coffee continue to provide professional support for enthusiasts.
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Coffee is increasingly integrated into public life, gradually becoming a daily habit and even a necessity, and drinking coffee has evolved into a way to relax. Over the past two years, the number of coffee shops around us has increased significantly. Whether in business districts, communities, small towns, or rural areas, coffee shops can be seen everywhere. People's love for coffee continues to deepen, and coffee consumption has shown a year-by-year upward trend.
According to a CCTV Finance report, the continued growth of coffee consumption has driven an increase in the number of coffee shops, making the coffee industry increasingly vibrant, which has also promoted the development of professional coffee training institutions. Training content has expanded from basic latte art experience classes to advanced skills courses such as in-depth specialty drinks and China-chic creative coffee, to meet the learning needs of different groups.
A certain coffee training institution revealed that since the beginning of this year, users' searches for "specialty coffee drinks" have increased by 207% year-on-year. Among enrolled students, there are not only people planning to start businesses and open coffee shops, but also more and more people who are interested in coffee culture and study it as a hobby.
It is reported that the current price of a single coffee training class on the market ranges from 300 to 1,000 yuan. As the coffee market develops in a more diversified direction, some merchants also customize exclusive courses according to students' different needs, such as for students who do not want to open a shop or obtain certification and simply like latte art.
The person in charge of the training institution introduced that current coffee training courses not only cover coffee brewing and professional barista courses, but also involve sensory evaluation and coffee roasting. The total number of trainees is about 500 to 600, and popular courses require booking half a month in advance, usually taught in one-on-one or two-person formats.
Data shows that since October this year, searches for "coffee training" have risen 77% year-on-year compared with last year, and online orders for coffee training experiences have increased by more than 50% year-on-year. Among them, users aged 20-35 are the main group searching for coffee training services, accounting for more than 70%.
The "2022-2023 China Coffee Industry Development and Consumer Demand Big Data Monitoring Report" released by iiMedia Research shows that among the surveyed coffee consumers, the proportion of users who drink coffee more than once a week reached over 80.5%, higher than the 66% for tea beverages. Among them, 21.5% drink a cup of coffee every day, with an average annual consumption of more than 261 cups.
Today, coffee has shifted from going to a shop in the past to "follow the trend" to ordering takeout to "keep going," and freshly ground coffee has become a daily takeout drink for contemporary young people, growing even faster than milk tea.
As demand for coffee gradually rises, the number of coffee shops increases accordingly, and the demand for coffee professionals will naturally increase as well. More and more people want to learn about coffee, continuously driving the development of the coffee training market. China's coffee industry is constantly rising in every aspect.
Image source: Internet
The above content is compiled by CoffeeHunters, a coffee news website.
