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Green Mountain Coffee vs Blue Mountain Coffee: Arabica Beans Explained

September 17, 2019
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Arabica Beans: How Green Mountain and Blue Mountain Coffee Differ

Green Mountain Coffee and Blue Mountain Coffee share similar names but nothing else. Green Mountain is a brand founded in Vermont in 1981, selling affordable, high-quality arabica beans under Fair Trade and organic certifications; its K-Cup system once drove large sales growth. Blue Mountain coffee comes from Jamaica's Blue Mountains, where altitude, variety, and grade are tightly regulated, and its export quota was long dominated by Japan.

The distinction matters because Blue Mountain is a protected regional designation, while Green Mountain is a company that sources arabica beans globally. Green Mountain Coffee began selling organic coffee in 2002, and Fair Trade certification requires merchants to pay farmers at least US$1.26 per pound plus technical support. For Blue Mountain No. 1, a medium grind and gentle pour-over preserve its mellow, balanced cup.

Blue Mountain coffee is highly sought after by coffee lovers for its rich and mellow aroma, but what exactly is Green Mountain coffee? The two names sound similar, but in reality they are completely unrelated. Green Mountain coffee is a brand founded in 1981 in Vermont, USA, built on affordable, high-quality Arabica beans and environmental principles, and its K-Cup single-serve system once drove sales up significantly. Blue Mountain coffee, on the other hand, comes from Jamaica's Blue Mountains and has strict standards for altitude, variety, and grade, with its quota long monopolized by Japan. In this article, Front Street Coffee (FrontStreet Coffee) sorts out the brand background, regional regulations, and flavor characteristics of these two coffees, and shares brewing suggestions for Blue Mountain No. 1.

What's the Difference Between Green Mountain Coffee and Blue Mountain Coffee? A Comprehensive Analysis of Brand Positioning, Origin Standards, and Brewing Recommendations

Front Street believes every coffee lover is already familiar with the great name of Blue Mountain coffee, so what is the story behind Green Mountain coffee? Blue Mountain coffee has conquered many palates with its rich and mellow aroma—what makes Green Mountain coffee stand out? In this article, Front Street Coffee (FrontStreet Coffee) introduces you to these two coffees.

What Is Green Mountain Coffee

First, one thing must be made clear: Green Mountain is not the name of a producing region. Green Mountain Coffee is a coffee brand founded in Vermont, USA, in 1981, and it successfully went public in 1993. Also following a brand marketing approach, Green Mountain Coffee differs from Starbucks' "high-taste" premium strategy—it sells high-quality Arabica coffee beans at more affordable prices. In addition, Green Mountain Coffee has made notable achievements in environmental protection. It began selling organic coffee in 2002 and is certified Fair Trade coffee. (To obtain Fair Trade coffee certification, the coffee merchant must pay coffee farmers a purchase price of at least US$1.26 per pound, while also providing technical support to help coffee farmers adopt organic farming methods, a cultivation approach that pursues sustainability, environmental protection, and health.)

In recent years, the coffee market has developed rapidly, with all kinds of single-origin products emerging one after another, but Green Mountain Coffee still sticks to its environmentally friendly and practical positioning. Among its many products, the coffee K-Cup is an especially practical one. According to the vision of Keurig founders Peter Dragone and John Sylvan—"no need to brew a whole pot of coffee, just one cup at a time is enough"—they invented the Keurig K-Cup for brewing just one cup at a time and launched matching single-serve packs, and later Keurig developed dedicated single-serve coffee machines.

The advertisement for the K-Cup goes like this: put the K-Cup into the coffee machine, and in just one minute you get a cup of steaming hot coffee with a rich aroma—no grinding beans, no weighing, no cleaning, and no coffee residue left behind. Most importantly, a single K-Cup costs only 50 cents, just one-tenth the price of a cup of Starbucks coffee.

The design concept of the K-Cup drove Green Mountain Coffee's sales up sharply, and Green Mountain therefore applied for multiple K-Cup-related patents. If other manufacturers wanted to use K-Cup packaging, they had to pay Green Mountain the corresponding licensing fees.

From this, it is clear that Green Mountain coffee and Blue Mountain coffee are indeed completely unrelated.

Jamaican Blue Mountain

Jamaica's coffee-growing history can be traced back to the 18th century. During British colonial rule, the then governor Nicholas Lawes brought a coffee tree back from Martinique and began promoting cultivation in the St. Andrew area. After that, coffee gradually spread across the island of Jamaica, and part of it was introduced to the Blue Mountains.

On a map, Jamaica is an island country in the Caribbean region of North America, located in the tropics. To its north is Cuba, and next to it is Central America. Coffee-growing areas are mainly concentrated around the Blue Mountains in eastern Jamaica. On clear days, sunlight shines directly on the blue sea, and the mountains also reflect blue, which is how the Blue Mountains got their name. The Blue Mountains have the highest mountains in the area, with the main peak at about 2,256 meters. Coffee trees can only be grown below 1,700 meters, while areas above that are designated as protected forest.

What's the Difference Between Green Mountain Coffee and Blue Mountain Coffee? A Comprehensive Analysis of Brand Positioning, Origin Standards, and Brewing Recommendations

The Blue Mountains not only have a suitable growing altitude, but also fertile soil brought by the volcanic zone, a humid and rainy climate year-round, an average temperature of about 27°C, and almost no local industrial pollution. These conditions all help produce Blue Mountain coffee beans of outstanding quality.

Blue Mountain Coffee Grade Standards

Starting in 1932, Jamaica began encouraging local coffee cultivation, focusing on improving quality rather than increasing yield, thereby driving growth in coffee revenue. In 1953, the Jamaica Coffee Industry Board established standards for Blue Mountain coffee, laying the foundation for the later high-quality Blue Mountain coffee.

According to the board's standards, only Arabica Typica coffee grown at altitudes of 910 to 1,700 meters, including in St. Andrew, St. Mary, St. Thomas, and Portland, can be called Jamaica Blue Mountain. Coffee grown at altitudes between 460 and 910 meters is called Jamaica High Mountain Coffee, while coffee below 460 meters is Jamaica Prime Coffee.

Blue Mountain coffee beans are also graded internally, mainly according to altitude, defect rate, and bean size. For example, Front Street's Blue Mountain No. 1 coffee uses the top-grade Blue Mountain coffee beans with a defect rate below 2%, 17 screen size or above, and an altitude of 910 to 1,700 meters.

Authentic Blue Mountain Coffee

Front Street has noticed that there are many low-priced coffee products on the market labeled with names such as "Blue Mountain flavor," "Blue Mountain special blend coffee," and "Blue Mountain blend." Are they really Blue Mountain coffee? It is worth first understanding the development history of Blue Mountain coffee in the market.

As is well known, the early Jamaican Blue Mountain coffee market was almost monopolized by Japan. In 1969, the island of Jamaica suffered storm disasters, and the growing areas suffered heavy losses. Japan's UCC Coffee Group extended a helping hand with substantial assistance to help it get through the crisis, and afterward continued to invest in Jamaica's coffee industry. In 1972, Jamaica signed an agreement with Japan to supply 90% of the Blue Mountain coffee quota to Japan, with Europe and the United States each taking 5%. Japan then resold part of the Blue Mountain coffee at high prices to South Korea, Hong Kong, Taiwan, and other places. So in earlier years, it was very difficult to drink authentic Blue Mountain coffee domestically, or rather, Blue Mountain coffee was priced so high that ordinary people could hardly afford it. Those overly cheap "Blue Mountain flavor" instant coffees on the market were naturally not the Blue Mountain coffee we are talking about.

Later, when Jamaica's agreement with Japan expired, Jamaica hoped to expand its buyer market and began allocating Blue Mountain coffee quotas to more countries. In 2010, China imported its first batch of Blue Mountain coffee green beans from Jamaica.

Blue Mountain coffee's packaging is also very recognizable. It is the only coffee in the world that uses wooden barrels to hold green coffee beans; they believe barrel packaging can lock in the aroma and flavor of the coffee beans. On the Blue Mountain coffee barrel from Clifton Farm that Front Street purchased, you can see the bold text Jamaica Blue Mountain Coffee, with the BLUEMOUNTAINCOFFEE® trademark officially certified by the Jamaica Coffee Board; there is also a green frog logo on the barrel, which is the Rainforest Alliance certification mark, awarded only to those meeting the "Sustainable Agriculture Standard."

What's the Difference Between Green Mountain Coffee and Blue Mountain Coffee? A Comprehensive Analysis of Brand Positioning, Origin Standards, and Brewing Recommendations

Every year, Front Street purchases original-barrel Blue Mountain coffee beans from Clifton Farm, which is the Blue Mountain No. 1 coffee currently listed.

Front Street Coffee (FrontStreet Coffee): Blue Mountain No. 1 Coffee Beans

Region: Jamaica Blue Mountain, Clifton Estate

Altitude: 1310m

Processing Method: Washed

Variety: Typica

Flavor: Chocolate, Nuts, Cream, Cocoa

Blue Mountain Coffee Brewing Suggestions

If you want to taste a full and rich coffee aroma, Front Street suggests brewing with freshly roasted coffee beans. After roasting, coffee needs a resting period of 4 to 7 days. The coffee beans shipped by Front Street Coffee (FrontStreet Coffee) are all roasted within 5 days, ensuring that the beans you receive after ordering are the freshest and arrive just at their best tasting period. If you do not have grinding equipment at home, Front Street Coffee (FrontStreet Coffee) offers a grinding service. However, ground coffee loses its aroma faster than whole beans, so if conditions allow, Front Street suggests preparing your own grinder to better preserve the coffee aroma.

Front Street believes that the fine flavor of Blue Mountain coffee lies in its balance of acidity, sweetness, and bitterness, high body, and full aroma. In terms of roasting, Front Street chooses a medium-dark roast to highlight the beans' nutty and cocoa aromas. Using a KONO dripper can bring out an even better body.

First, rinse the KONO dripper so the filter paper fits more closely to the dripper, pour out the water in the server, and at the same time add 15g of coffee grounds. Bloom with 30g of water for 30 seconds, then pour in a small stream in circles from the center. When it reaches 125g, begin a second pour. Wait until the coffee bed drops to halfway down the dripper, then pour the second stage in the same manner until 225g. Once dripping is complete, remove the dripper.

Blue Mountain coffee beans have a relatively loose texture. If grinding by hand, you can hear a crisp cracking sound, and after grinding the aroma is very rich. During brewing, there is a caramel sweetness, and on the palate there is the richness of nuts and chocolate, with moderate acidity and sweetness, a balanced and clean mouthfeel, and a lasting finish.

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style)

For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex

The above content is compiled by CoffeeHunters, a coffee news website.

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