Why is Geisha coffee beans so expensive? Understand the price of Geisha coffee beans.

Geisha has made a big splash in recent years, and under the pursuit of enthusiasts, its price seems to be creating a historical high every year. With this kind of information, exactly what price should the Geisha coffee beans you buy reach before it is a reasonable range?

First, explain a basic background, and then elaborate. This basic information is that coffee beans are agricultural products, and there is not much difference in things coming from the same piece of land, and the price performance is precisely not closely related to quality. Suppose you are a farmer who grows oranges. The oranges from the same piece of land, with the same variety and the same land, there will definitely be a little quality fluctuation due to the problem of good and bad years, but it will not be said that the things grown from the same piece of land this year are twice as delicious as last year, and next year is twice as delicious as this year.

Treating coffee beans as ordinary agricultural products, it is reasonable for Geisha to be a little higher than ordinary coffee beans. The Front Street Coffee here summarizes three reasons. The first is that it is a little difficult to grow, which is a fact; the second is that its yield is not high, which is also a fact, in terms of unit planting area; third, because this variety has not appeared for a long time, it has not been widely planted on a large scale, and the market has a demand for this novel thing, which is also a fact. Under the influence of these several factors, the variety of Geisha coffee beans will be about 6-10 times higher than the price of ordinary coffee beans.

Because the Panamanian Emerald Estate is where everyone recognizes the Geisha variety and then spreads to the surrounding estates and surrounding countries. It can be said that without the Emerald Estate, there would be no Geisha craze that everyone is familiar with.

Taking the price of the latest production season raw beans as an example, the price of the same Panamanian EI Esmeralda’s Esmeralda Special Geisha in China is about 2,200-2,600 RMB. EI Esmeralda currently has three major estates and 22 plots, and there is not much difference between different plots, and the price difference between different plots is about 100 to 200 RMB. From this detail, it can also be seen that the estate also considers that most of the plots are at about the same level of performance. This may have a relatively large discrepancy from the information we normally receive, because there are quite a lot of information on the internet that has reached tens of thousands or nearly 100,000 RMB, and the price is not wrong, but that is just the bidding price.

Every 1 kilogram of raw beans becomes ripe beans is about 0.79-0.83 kilograms, which means that not counting other costs, the cost price of approximately 100g of Esmeralda Special Geisha is about 280-330 yuan. Of course, in addition, there are packaging and other shared cost expenses, which is also the basic reason why we often see on the internet that the price of Esmeralda Special Geisha is mostly in the range of close to 380-700, and different merchants have their own different cost calculation methods and pricing methods.

The reason why everyone thinks that Esmeralda Special is expensive is to graft the perception of the bidding price of Esmeralda Special onto the ordinary Esmeralda Special, that is, to mix the news of online bidding for how much money with ordinary Esmeralda Special.

The latest classification of Geisha in the Panamanian Emerald Estate is: Esmeralda Auction, Esmeralda Special, Esmeralda Private Collection, which may help to correct this perception. But in the past few years, its classification was: Esmeralda Special (including ordinary Esmeralda Special and Auction are all called Esmeralda Special), Esmeralda Private Collection; the previous classification was: Esmeralda Special, Esmeralda Private Collection, and Esmeralda GEISHA1500. Because Esmeralda Special has not been made into a detailed or explanation for a long time, the public has linked the bidding price with ordinary Esmeralda Special.

The Geisha in the same piece of land, Esmeralda Special, Esmeralda Private Collection, and Esmeralda GEISHA1500 come from where? A few years ago, the Emerald Estate defined Esmeralda GEISHA1500 as the cheapest Geisha, produced below 1,500 meters above sea level. Geisha coffee beans have become more and more expensive, and the cheap Esmeralda GEISHA1500 in 2020 disappeared. Apart from Esmeralda GEISHA1500, the marked plot name is Esmeralda Special, and the mixed ones are Esmeralda Private Collection.

In the years when the Esmeralda GEISHA1500 grade still exists, it can be seen that the beans of Esmeralda GEISHA1500 are relatively small, while Esmeralda Special and Esmeralda Private Collection will be relatively larger. There is not much difference in appearance, and both have very obvious inner wrapping appearance characteristics of Geisha, only the difference of whether the plot is marked or not. In the recent two years, there have also been some changes in the appearance of Esmeralda Private Collection and Esmeralda Special. Esmeralda Special has maintained a relatively uniform large-grain size, while Esmeralda Private Collection has begun to show the difference of mixed large and small. Understanding this point, ordinary people can also easily distinguish between the two levels of Esmeralda Special and Esmeralda Private Collection from the appearance.

The above explains the reason for the illusion of the high price of Esmeralda Special, and now Front Street will talk about the reasons for the bidding price of Geisha and the continuously rising price.

Whether it is BOP (Best of Panama) or COE, it is hoped to push up the price of coffee beans through the auction method to encourage coffee farmers, so the original purpose is to encourage the rise in price, and it is normal for the price to be higher than its own value. The bidding Esmeralda Special comes from the same plot as the ordinary Esmeralda Special, under the same conditions of variety and land, there may be a 20% or 30% difference in quality between different plots. Some people may ask, the same variety, the same land, but the processing method or batch is different, the result will also vary greatly. Yes, but it should be noted that the processing method of Emerald Estate is actually very traditional, and the producers use batch records to record the harvest date and processing process. There is a big difference in price, so will the quality also vary greatly? The raw bean quality of bidding Esmeralda Special and ordinary Esmeralda Special may have some differences, and this difference may also be as much as double, but it is not proportional to the premium, which may be several times or dozens of times.

Secondly, because of the popularity of fine coffee, the market has also actively participated in pushing up the price. If you are a buyer to purchase something, you will naturally seek to lower the purchase price through an increase in the purchase volume. This is also the reason why the price of the same Esmeralda Special Geisha may vary among different people. However, there is a small detail in the bidding, but it instead stimulates buyers to actively raise the price of the commodity, that is, the bidding result will make the buyer’s name public, which has become a kind of publicity. When several buyers come together to bid for the same batch, the shared cost will allow them to be more actively to offer a higher price.

Therefore, based on the Emerald Estate, the ranked bidding estate beans will be higher, and the other ordinary Geisha in this estate will also sell for a higher price. And unknown estates or some countries in the surrounding area will naturally be closer to its original price.